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About Design


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“The topics in About Design are the reason I’m a designer—without question. I came to the University of Cincinnati knowing nothing, and I left with an informed point of view about visual communication. In an age of Pinterest and Instagram, this book is critical to the next generation of young designers.” —Jesse Reed, co-founder of Standards Manual and partner at Order

“Gordon Salchow celebrates a half century of teaching and design experience. Part biography, part history, and part tutorial, About Design is an engaging philosophical dissertation on design education.” —James Craig, graphic designer, author, and educator

“What Salchow has distilled from his distinguished career is not your standard design ‘how-to,’ but something more like a memoir or even a philosophy of visual form—clear, quirky, personal, and humane—filled with inspiring insights for teachers and for their students.” —Chris Pullman, AIGA medalist and senior critic, Yale MFA Design Program

“Impassioned and vivid, Gordon Salchow’s About Design condenses decades of insight into an eloquent analysis of graphic design—balancing purpose with artistry, intellect with spirit—and allowing for creative magic along the way. Its invaluable perspective is truly a gift from this master educator to all of us who strive to articulate and inspire.” —Nancy Skolos, author and professor, Rhode Island School of Design

“The topics in About Design are the reason I’m a designer—without question. I came to the University of Cincinnati knowing nothing, and I left with an informed point of view about visual communication. In an age of Pinterest and Instagram, this book is critical to the next generation of young designers.” —Jesse Reed, co-founder of Standards Manual and partner at Order “Gordon Salchow celebrates a half century of teaching and design experience. Part biography, part history, and part tutorial, About Design is an engaging philosophical dissertation on design education.” —James Craig, graphic designer, author, and educator “What Salchow has distilled from his distinguished career is not your standard design ‘how-to,’ but something more like a memoir or even a philosophy of visual form—clear, quirky, personal, and humane—filled with inspiring insights for teachers and for their students.” —Chris Pullman, AIGA medalist and senior critic, Yale MFA Design Program “Impassioned and vivid, Gordon Salchow’s About Design condenses decades of insight into an eloquent analysis of graphic design—balancing purpose with artistry, intellect with spirit—and allowing for creative magic along the way. Its invaluable perspective is truly a gift from this master educator to all of us who strive to articulate and inspire.” —Nancy Skolos, author and professor, Rhode Island School of Design

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