Actor's Guide to Self-Marketing

“As a graduate of the CBS Diversity Program, Howard University graduate, and former publicist, Carla Renata wholeheartedly understands that how one represents one’s brand and how others receive it are essential to an actor’s success in this industry. The Actor’s Guide to Self-Marketing will be indispensable for industry newbies and seasoned pros.” —Tiffany Smith Anoa’i, executive vice president, Entertainment Diversity, Inclusion & Communications, CBS Entertainment

“Carla has a unique ability to connect with actors to help them understand not only the importance of branding, but specifically what ‘their’ brand is. It’s often a revelation to many talented aspiring actors who have given little to no thought or tools into marketing and branding themselves as artists.” —Grant Kretchik, associate director and associate professor-head of BFA Acting at Pace University School of Performing Arts

“The entertainment industry has fundamentally shifted during the digital age of social media, and as an actress, being able to market myself across multiple platforms is more important than ever. Luckily for me, I have Carla Renata to turn to for insights, guidance, and a tangible plan to turn my passion into a profitable personal brand. This book is a must-read for any actors seeking to take control of their own careers and make a name for themselves from New York to LA and beyond.” —Candy Washington, actor, writer, brand/social media influencer

“The term ‘brand’ is too generic, and Carla Renata is anything but. What she has done for my work—personally as a casting director and teacher, as well as with my students—is outline specific steps to eliminate any gaps between self-perception and the what the industry may discern, allowing the artist to get clear and comfortable on who he/she is and share that unique voice fiercely with the world through one’s work, life, and marketing. I’m so excited the rest of the world gets to read all about it and work it out for themselves. —Caroline Liem, casting director

“Carla Renata brings an amazing amount of freshness and creativity to the branding landscape for actors! The tools, techniques, and strategies she teaches have not only enhanced her personal acting career and creative business, but the careers of numerous other actors and artists. Her positivity is infectious! She keeps it real with love and compassion. I am thoroughly excited about The Actor’s Guide to Self-Marketingand can’t wait to recommend it to all my artist clients!” —Thérèse Cator, filmmaker, spiritual leadership coach, founder of Sisterhood Rocks