Influence: Science and Practice, 5th Edition (Spiral Bound)
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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
When searching for the best psychology book, Influence is a great choice. The spiral bound version of this book is great for those who really use and abuse their books. Our proprietary binding helps you lay this title flat for easier reading and handling. If you’re looking for psychology books, then the spiral bound version of Influence is the way to go.
Product Details
- ASIN : B0DJRNBPHK
- Publisher : Prentice Hall; 5th (Fifth) Edition (January 1, 2008)
- Language : English
- ISBN-13 : 978-0205609994
- Item Weight : 12.6 ounces
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